• CANDIDATE MASTER CLASS

    The complete 
    blueprint for winning 
    a local or state race.

    10 chapters. 85+ video lessons. Every phase of your campaign - from deciding whether to run through Election Night including what to skip. 

    Built from decades of real campaign experience by a team that has
    won in some of the most contested political environments in the
    country.

    See the curriculum

    $997

    One-time payment · Lifetime access

    10       Chapters covering every phase of your campaign

    85+    Video lessons with worksheets & resources

           Lifetime access watch anytime, rewatch often

    Enroll in Candidate Master Class

    Delivered on learn.bigtentcoalition.com

    10

    Chapters

    85+

    Video Lessons

    9+

    Worksheets

    Lifetime Access

WHAT YOU'LL LEARN

Every Phase of your race - and what to skip. 

The stategies that actually move voters, and the expansive time-sinks most candidates only
learn too late to avoid.

    Whether and when to run — using an honest self-assessment before
        you announce

    Research: the rules, your district, and your opponent

    Candidate branding, messaging, and showing up confidently on
         camera

   Building and motivating your team at every phase of the race

   Door-knocking technique that turns voter conversations into committed votes

   Mail strategy, early voting execution, and Election Day GOTV

    How to calculate your win number and use voter data to drive every
         decision

    Setting quantifiable goals across doors knocked, dollars raised, and
         votes banked

    The social media traps that quietly sink campaigns —  and what to do
         instead

   Fundraising: building your donor list, making compelling asks, understanding                 finance rules

   Handling difficult voters without losing your composure — or their
         vote

   Finishing strong when fatigue and late attacks are both at their peak

Candidate Master Class™ — Enroll | Big Tent Coalition
Course curriculum

10 chapters. Every phase of your race.

From deciding to run through Election Night — with worksheets and real examples at every step.

Chapter 1Preparing to Run
6 lessons
Introduction: Why Self-Assessment Matters
The 7-Capacity Framework: Mind, Heart & Time
The 7-Capacity Framework: Physical, Relationship & Organizational
The 7-Capacity Framework: Financial
Defining Your Mission, Vision & Values
Reading Your Political Landscape
Chapter 2Using Data to Dominate
8 lessons
District Demographics & Your Win Number
Polling vs. Canvassing: Trade-offs & Strategy
Precinct Mapping & Walkability Scoring
Targeted Mail, Calling & Texting Strategy
Voter Data: Collection, Refinement & Use
Early Voting & Election Day Location Strategy
Absentee & Mail-In Ballot Tracking
Post-Election Analysis for Future Runs
Chapter 3Research Your Race
7 lessons
Introduction: Know Yourself, Know Your Opponent
Election Law & Compliance
Ballot Access & Petition Requirements
Opposition Research: Biography & Electoral History
Opposition Research: Political Allies & Press Record
Opposition Research: Policy Positions
Researching Yourself: Inoculation Strategy
Chapter 4Set Your Goals
8 lessons
The Big 3 Candidate Objectives
Setting Quantifiable Goals: Doors, Dollars & Votes
Building Your Campaign Calendar & Timeline
Time-Blocking & Calendar Discipline
When You Can't Knock Doors: Alternatives
Event Attendance Strategy
The Mandatory Rest Day
Final Tips: Staying Organized
Chapter 5Present Your Best Self
10 lessons
What Candidate Branding Actually Means
First Impressions & Lasting Impressions
Personality & Biography: Focus on the Voter
Core Values & Issue Alignment
Political Allies as Brand Assets and Liabilities
Logo, Colors & Visual Identity
Messaging: Relevant, Clear, Concise, Sticky
Public Speaking & Other Appearances
Social Media Traps (and What to Do Instead)
On Camera: Setup, Lighting & Presence
Chapter 6Draft Your Dream Team
6 lessons
Your Campaign as a Small Business
Kitchen Cabinet, Manager & Core Roles
Bigger Race, Bigger Team: Scaling Structure
Sources of Volunteers & How to Recruit Them
When (and How) to Hire Paid Help
Volunteer Motivation & Team Culture
Chapter 7Fundraising Fundamentals
7 lessons
Where Your Money Should (and Shouldn't) Go
Campaign Finance Rules: What Every Candidate Must Know
Building Your Donor List, Part 1: Your First 250
Building Your Donor List, Part 2: Expanding to 500+
Personal Appeals: The Highest-Dollar Ask
Fundraising Events: How to Run Them Right
Thanking Donors & Sustaining Relationships
Chapter 8Connect, Converse & Convince
8 lessons
Voter Outreach: Why Showing Up Early Wins Races
Approach Matters: Timing Your Canvassing
Approach Matters: Appearance & Behavior in the Field
Connecting: How to Approach a Door
Conversation Part 1: Listen More Than You Talk
Conversation Part 2: Building Rapport & Closing
Difficult Conversations: Additional Tips
Final Tips: Follow-Up Cards & Diminishing Returns
Chapter 9The Final Stretch
5 lessons
What the Final Stretch Looks Like
Messaging & Literature Prep for the Close
Vote-By-Mail & Early Voting Strategy
In-Person Early Voting & Election Day Execution
Final Tips: Attacks, Election Night & What Comes Next
Bonus Ch. 10Resources & Expert Interviews
Bonus content
Interviews with Current & Former Elected Officials
Trusted Campaign Consultants: Perspectives & Tips
Supplementary Tools & Resources

Every race has a winner.
​Make sure it's you.

The candidates who study the system, start early, and do the consistent work — they win. This course gives you the system. — they win. This course gives you the system. — they win. This course gives you the system.

$997

One-time payment · Lifetime access
Enroll in Candidate Master Class

Instant access upon enrollment