10 Chapters
85+ Video Lessons
Worksheets Included
Taught by Former Legislators
Lifetime Access
Why This Exists
Most losses are preventable.
Good candidates lose every cycle. Not because they are unqualified — because no one taught them the system.
They start too late
Launching 4 months out when they need 12 – 18. Early, consistent voter contact is the margin in most local races – and you can't buy back time.
They get bad advice
From consultants with conflicts of interest, friends with opinions, and a political culture built around races that look nothing like theirs.
They chase vanity metrics
Rallies, yard signs, social media likes. These feel like progress. In a local race, they almost never move the needle.
They don't know what they don't know
Win numbers, targeted walk lists, how to handle a hostile voter, how to write a closing argument letter that gets read. Nobody teaches this. Until now.
WHAT'S INSIDE
10 chapters. Every phase of your race
From deciding to run, through Election Night — with worksheets, real examples, and lessons from people who've been in the arena. with worksheets, real examples, and lessons from people who've been in the arena.
Chapter 1
Preparing to Run
A rigorous self-assessment across seven capacity areas before you announce. The module most candidates skip — and regret.
Chapter 4
Set Your Goals
The Big 3 candidate objectives. Quantifiable goals. A timeline that gives you enough runway to actually win.
Chapter 7
Fundraising Fundamentals
Budget priorities, campaign finance rules, building your donor list, and making the ask — without feeling like a salesperson.
Bonus Chapter 10
Resources & Expert Interviews
Interviews with current and former elected officials, trusted consultants, and supplementary tools for specific situations.
Chapter 2
Using Data to Dominate
Your win number, district demographics, precinct strategy, and how to use voter data from announcement through Election Day.
Chapter 5
Present Your Best Self
Branding, messaging, media, and the social media traps that quietly sink campaigns. On camera. In speeches. At the door.
Chapter 8
Connect, Converse & Convince
The door-knocking approach that works. How to listen, handle difficult voters, and turn a conversation into a committed vote.
Chapter 3
Research Your Race
Know the rules, know yourself, and know your opponent. The kind of opposition research consultants charge thousands for.
Chapter 6
Draft Your Dream Team
Who you need, where to find them, how to keep them. The roles that separate organized campaigns from chaotic ones.
Chapter 9
The Final Stretch
Mail, early voting, Election Day execution, and how to finish strong when fatigue and late attacks are both at their peak.
Why candidate master class
Built for your race. Not a presidential playbook scaled down.
Local and state campaigns are fundamentally different from what you see covered on the news. The strategies, timeline, and winning tactics are different. Most training ignores this.
"Successful campaigns are a work contest, not a popularity contest. It's the steady, unglamorous work that happens early — day-to-day, week-to-week — with little fanfare."
"The hundreds or thousands of interactions you have with voters will sharpen you. You'll become a better communicator and have a better finger on the pulse of your district than anyone."
"There's a lot of material in this course you won't find anywhere else."
This investment pays for itself the first time you avoid a costly mistake.
Consultants charge thousands. Pollsters charge thousands more. A direct mail run that doesn't land. A rally nobody comes to. These add up — and most of them don't move voters. Candidate Master Class helps you make smarter decisions about every dollar and every hour of your campaign.
- All 10 chapters and 85+ video lessons
- Downloadable worksheets and chapter resources
- Expert interviews with elected officials & consultants
- Lifetime access — campaign at your own pace
- Delivered via learn.bigtentcoalition.com
$997
One-time payment · Lifetime access
Hosted on learn.bigtentcoalition.com
Why candidate master class
Before you enroll
Every race has a winner.
Make sure it's you.
The candidates who study the system, start early, and do the consistent work — they win. This course gives you the system.